Making Sense of AI in Your Marketing…
Mike Klein has been training organizations on digital marketing for more than 20 years. He founded Meshy Communications in Saskatoon and has spent his career helping owner-managers, marketing teams, and non-profits get past the "we know we should be doing more online" stage and into work that actually moves the needle. Mike has presented thousands of hours of presentations and workshops on digital marketing and social media.
Today his work centres on the AI transition in marketing. What's working, what's going wrong, and how organizations can adopt AI tools without losing the specificity that makes them worth hiring in the first place.
Mike's style is plain-spoken, practical, and always entertaining. No motivational ‘sage on a stage', no selling, no hype. Just practical advice about what's actually changing in marketing and what to do about it.
"Mike provided easy, practical tips and facts about using social media tools for digital marketing. Anyone who has a business or is trying to grow an organization would have found his presentation helpful. I would recommend him as a speaker, for sure." — Workshop attendee, Parkland College, Yorkton, SK
Past audiences
Saskatchewan Polytechnic Hackathon 2025 • Tourism Saskatchewan • College of Engineering SIGMA • Community Futures Saskatchewan • Edwards School of Business • Saskatchewan Supply Chain Management Association • MoSo Conference • Ag Council of Saskatchewan • Contact Conference • SIGA Management Symposium • PSEWeb • Parkland College…and more.
Credentials
MSc Management Student @ Edwards School of Business (in Progress) • Bachelor of Commerce Marketing, Edwards School of Business at the University of Saskatchewan • Diploma Graphic Design, University of the Fraser Valley
Past Experience
Director of Sales and Marketing, SolusGuard • Director of Marketing, Ascribe • Senior Digital Strategist, University of Saskatchewan • Founder, Meshy Communications • Instructor, Saskatchewan Polytechnic • Creative Director Analog Design Automation
WTF Do we Do with AI?
A research-driven look at what AI is actually doing to marketing, brands, and the way organizations communicate. Drawing on current research from the Journal of Consumer Research and elsewhere, Mike unpacks the structural forces behind why so much AI-generated work is starting to sound the same — and what teams can do to stay distinct without opting out of the tools entirely. Practical, opinionated, and grounded in what's actually happening on the ground rather than what's trending on LinkedIn.
AI and the Future of Creative Work
What happens to creativity when machines can produce a passable version of almost anything? A research-driven session on what AI is genuinely good at, where human creative judgment still matters most, and how creative teams, marketers, and leaders can work alongside these tools without flattening the work that makes them worth hiring. For agencies, in-house creative teams, and any organization where original thinking is part of the product.
Agentic AI: It’s Here…
What happens when AI stops answering questions and starts doing work? A grounded look at agentic AI — the new generation of tools that don't just respond, they act. Mike walks through real examples drawn from OpenClaw, the open-source personal AI agent that hit 200,000+ GitHub stars in weeks and is rapidly becoming the reference point for what agentic AI looks like in practice. Audiences see concrete workflows, hear what these tools genuinely do well, and get a frank read on the security and judgment questions organizations need to think through before turning agents loose on their inboxes and calendars. For audiences who want to move past the hype and see, concretely, what's coming.