Do your customers see you more like a doctor or more like a lawyer?

When you speak to your customers do they trust you? Or, do they wonder what angle you are working and how much is it going to cost them?

Do you wear a white jacket and a stethoscope? Or a fancy suit?

Does your relationship start with a friendly hello and end with a lollypop? Or, does it begin with an non-disclosure agreement and end with a bill detailing 15 minute increments?

Do your customers confide in you? Or do they make jokes about you being on the bottom of the sea?

Trust (permission) is systematically established through consistently positive interactions. It takes a long time to build and only a short time to destroy.

What are you doing to build trust? What makes people distrust you?