Social Media Sweet Spot

Venn diagrams seem to be all the rage these days, so I created one to help explain social media. Feel free to use it, but please provide attribution if you do. This work is licensed under a Creative Commons Attribution … Continued

Approve the Blogger, not the Post

Consistency and control are values that are at odds with social media. If those values are your part of your mantra you may need to rethink  them if you wish to be successful in this space. You haven’t controlled the … Continued

Five Predictions for 2010

The problem with trying to predict the future is that we are almost always wrong. But, given it’s a new decade I thought I would take a crack at some fun prognostication. Five predictions for 2010: 1. Increasing transparency (decreasing … Continued

Social Media is Not Enough

All great teams have a common set of characteristics. They have shared passion and purpose. They are committed to their cause. And they are diverse, empowered and creative. Finally, a great team needs a way to communicate with each other. … Continued

The Cream at the Top

Marketing Magazine’s Top Ten Agency List – links for your pleasure: http://www.bleublancrouge.ca/ http://www.johnst.com/ http://www.juniperpark.com/our_agency/ http://www.mosaicstudios.com/ http://www.sidlee.com/ http://www.smvgroup.com/ http://www.tbwa-vancouver.com/ http://www.taxi.ca/ http://www.thehive.ca/ http://www.twistimage.com/