Marketing Strategy

The movie Rounders, starring Matt Damon and Edward Norton, is one of my favourite movies. It’s a great poker movie, but it also offers an interesting lesson in marketing. I won’t go into the plot in detail, but ultimately it’s … Continued

This morning I received the following question via email. I thought others might find the response useful. The question: “Hi! I want to know the most effective social media strategy for getting more fans and more or less getting our … Continued

Over the last few months I’ve become very interested in app development. It’s been a personal adventure into the wonderful world of Objective-C. And, along the journey I’ve often found myself talking with colleagues about various app ideas. What I’ve … Continued

A few months ago a potential client came to me expressing that they were looking to grow their community and that they needed some help marketing. After listening to their story I realized their marketing problem was very simple: they … Continued

One of the drawbacks of working on your own is that you don’t have the same access to colleagues to bounce ideas off. And, work that isn’t peer-reviewed is often not as strong as it could be. For example, over … Continued