Know Your Customer

A few years ago I was involved in a t-shirt company that sold shirts down in the market. It was an enjoyable weekend activity that often involved hours of selling and customer interaction. As hundreds of customers rolled through daily, … Continued

Three Things I Know for Sure

There is Life on Other Planets When you consider there are billions of stars and tens of thousands of earth-like planets, it is a certainty that we are not alone in this universe. The World is Complex Every day we … Continued

We Wish You Were Here

Last month I spent a fair amount of time visiting folks around the province with @harleyrivet for a project we were working on. And during those visits one common theme I seemed to notice was how much folks in Saskatchewan … Continued

Grinding vs Gambling

The movie Rounders, starring Matt Damon and Edward Norton, is one of my favourite movies. It’s a great poker movie, but it also offers an interesting lesson in marketing. I won’t go into the plot in detail, but ultimately it’s … Continued

Three Golden Social Media Rules

This morning I received the following question via email. I thought others might find the response useful. The question: “Hi! I want to know the most effective social media strategy for getting more fans and more or less getting our … Continued