“If you can, help others; if you cannot do that, at least do not harm them.” – Dalai Lama

Being helpful is an unassailable position.

Your neighbour isn’t going to get mad at you for mowing their grass, or filling their car with gas. Your friend isn’t going to hate you for helping to paint a fence or fix a flat. Even if you suck at all of these things, it is hard to criticize somebody who is trying to be genuinely helpful.

If you’re afraid of ‘doing the wrong thing’ in your social media channels then simply try to be helpful. Write a post that helps your colleagues understand a common problem. Share a tweet that your followers will find interesting. Encourage somebody to keep writing their blog by posting a positive comment.

Even if you do it wrong, you do it right.