People will know when you ‘truly care’.

They’ll see it in the fact that you spent that little extra time on designing your website.

They’ll see it in the little extra thought you put into making a remarkable product.

They’ll see it in the minutiae of their everyday interactions with you or your organization.

Conversely your customers can easily tell if they are ‘just a number’.

They’ll spot the fact that you are just trying to monetize their attention.

They’ll call an instant BS on your rhetoric or finely tuned ‘key messaging’.

If you’re internally saying to yourself, ‘aww you mean I have to care about my customers’ you should definitely stay away from social media. It’s not the place for you.

If you want your customers to love you, you need to start by loving them.