Everyone wants to know: Is there a secret marketing formula? Where is the location of the money tree? Is there a holy ‘get rich’ marketing grail or silver bullet solution?
I wish there was.
But, the reality is that there is no silver bullet solution. And, your existing bullets are turning to rubber as we speak.
E-mail campaigns have an ‘open rate’ of less than 20%. Staggering. Only a small fraction of the people who you send email to (even from a permission-based list) even bother to open your message. The click through rates are even more depressing: 1-4%.
Typical webpages are never viewed more than a handful of times, by a handful of people. Most sites see 20% of their content get 80% of the traffic, often leaving hundreds of pages untouched and unread (despite the fact that you spent all of that precious time creating those pages).
Each new piece of content added to the web decreases everyone else’s (including radio, television, magazines and newspapers) odds of being noticed. Attention is a finite resource and our ability to capture it is fading fast.
So if our tactics aren’t working anymore, what can we do? (Please leave your comments below)
