Five Predictions for 2010

by admin on January 1, 2010

The problem with trying to predict the future is that we are almost always wrong. But, given it’s a new decade I thought I would take a crack at some fun prognostication.

Five predictions for 2010:

1. Increasing transparency (decreasing privacy). The lines between online and offline will dissolve. Your online identity will be your identity. Privacy will be a quaint notion that we conjure for nostalgia. Google buys Facebook and your Facebook profile will be your key to the internet. You are now part of the Borg collective.

2. Time will become further entrenched as the currency of social media. Will you spend your time consuming my content? Will you spend your time sharing my links? Can you spare a moment to read my blog post? “Hey brother spare some time?”. By year’s end Google engineers perfect cloning.

3. Mobile will become the de-facto standard. Being chained to a desk (or a laptop) will be an antiquated form of low-grade torture. We will be always on, from anywhere.

4. The lines between what’s real and what isn’t will start to fade. QR codes and augmented reality will increasingly be used to add interactivity to tangible objects.

5. Robots. Evil Roombas will plot to destroy the world. Judgement Day is real.

In the new year a typical advertisement will read: “Hello Mike Klein, do you have 15 seconds? How’s that Starbuck’s coffee you are drinking at the corner of 45th and 3rd? Your friends who bought coffee this morning also enjoyed a bagel. Click here (a button is projected onto your cup) to purchase a bagel and a robot will bring it to you shortly.”

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  • michaelklein
    Chris,

    Geo-location is a definite must add to the list. I'll be interested to see if people will be willing to disclose their coordinates on a regular basis. Foursquare and GoWalla look interesting; I'll have to explore in a little more detail.

    I hadn't heard of Groupon until now. Looks interesting; you seem to have an idea brewing?

    Cheers,
    Mike
  • Most definitely. I think there is terrific potential for marketers to leverage services like Groupon/Foursquare to connect with their customers & in turn offer a unique value proposition by offering incentives and a reason for repeat business.

    For example, check out this recent story about how an organic food chain in North Carolina is using Foursquare to drive repeat business - http://bit.ly/8WKfM8 Imagine how well that would work for a local business like @CupcakeCornerSK :)
  • Nice post Mike!

    I think another trend in 2010 that will tie most of the ones you mentioned together is the advent of geo-location.

    With most cars and phones coming equipped with it, popular services like Twitter and Facebook embracing it, companies like Google (Latitude) building for it, hot technology like Augmented Reality using it as a corner stone, not to mention 2010's hottest new social networks - Foursquare and GoWalla - being built around the concept, I think we are going to see an explosion of interest in the sector.

    Also, your typical advertisement for the new year got me thinking of another interesting new service - have you heard of Groupon?
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