Roughly a year ago I read a book and joined a Triiibe of exceptional people. On this anniversary I can say Tribes motivated me to:

- Buy a house
- Quit consumption of alcohol
- Disconnect my TV and Internet at home
- Pick up both fiddle and guitar after years of not practicing
- Learn the mandolin
- Start painting again

Did I start a project to change the world? Perhaps not yet. But did it change my world? Absolutely.

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A good brand starts with great people. All of the fancy advertising in the world won’t save a company that staffs nimrods. Before you spend any more money on advertising call your company’s main line or walk into one of your stores. Test the experience.